Willoughby Design Is the Driving Force Behind Brand Development for New Ingredient Brand #Branding #jewelry #Marketing #PGI #Willoughby #ElectronicCommerce #Publishing #Technology

Kansas City, Missouri--(Newsfile Corp. - July 11, 2024) - Platinum Guild International USA (PGI USA) has named Willoughby Design as a branding agency of record for their new proprietary alloy ingredient brand, Inoveo Platinum.Willoughby was approached in 2023 to collaborate on strategy, naming, and brand identity design. The brand was introduced to the jewelry industry through an activation launched at the 2024 JCK Las Vegas Trade Show held from May 31 to June 3, 2024. The experience featured...


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